A handful of fashion designers have partnered with cell phone makers in recent years as part of a strategy to boost revenue and brand awareness. Unfortunately, the phones that came out of these deals were no great shakes.
In fashion, we look to Miuccia Prada for revolutionary design concepts and stunning execution. It comes as no surprise then that the intelligent designer is raising the bar for the "designer" cell phone, and indeed, cell phone design in general. Where other designers essentially slapped their names on existing (read: unexciting) devices, Prada collaborated with LG from the very beginning to create the KE850. The result, which is being touted as the world's first completely touch screen-operated phone, is quite covetable.
True esthetes--well, apart from those who reside in Korea or can afford a Vertu , anyway--have long been an underserved segment in the world cell phone market. Here's hoping the Prada phone will help to reverse this trend.