The news that Vera Wang is partnering with Kohl's Corp. to produce a moderately priced line, "Very Vera by Vera Wang," for fall 2007 has got me thinking about the current trend of "massclusivity." In recent years, a slew of high-end designers have worked with lower-end firms to offer "designer" products at low prices. This trend came to be termed "massclusivity"--the idea being that a lower ticket price would make high fashion available to the masses.
However, not all massclusivity partnerships meaningfully further the democratization of fashion. Moreover, this is not always a bad thing. Let's take a look at the cases of Stella McCartney for H&M and the Nine West Front Row Project in order to better understand what I mean.